Spiderman weaves a web in Santiago metro
Andes Film launched the release of Spiderman: Homecoming with a full-domination campaign in Santiago metro. The special build campaign was part of a larger city-wide media launch. The execution consisted of vinyl column wraps around the station displaying the movie poster, and a life-sized Spiderman suspended from the ceiling, surrounded by a giant spider’s web.
Andes Film used the metro environment to immerse its captive audience into the story. As they descended into the metro, commuters were surprised and entertained by the sight of Spiderman suspended above their heads. The eye-catching campaign was highly shareable and ensured mass awareness and high recall among the target urban audience.