Google Home transformed bus shelters around Chicago into functioning Smart Homes. Special build features and wraps, made each shelter look like a different style of home in different neighbourhoods of the city. Integrated interactive digital touchscreens displayed functions such as dimming the lights, switching on the heat or playing music. Commuters could choose a function, and the bus shelter would respond, just like a real Smart Home.
Street Furniture was the medium of choice for Google Home because it allowed to create a unique environment that perfectly showcased the tech in context, educated the audience about the product and left a lasting impression.